How does Amadeus use generative artificial intelligence?

Amadeus, a company specializing in technology solutions for the travel industry, uses generative artificial intelligence (AI) in innovative ways to enhance customer experience and optimize its services. Here are some areas where Amadeus utilizes generative AI:

1. Improving booking services and personalization

Amadeus uses generative AI to create more personalized experiences for travelers. This includes generating tailored travel recommendations, custom itineraries, or real-time personalized offers. AI can analyze historical data, purchase behaviors, and travel preferences to generate relevant suggestions, allowing businesses to better meet customer needs.

2. Optimizing internal operations

Amadeus also applies generative AI to improve its internal processes, such as inventory management or demand forecasting. By generating future demand scenarios based on past data, AI helps adjust prices dynamically, optimize flight schedules, and manage resources more effectively.

3. Chatbots and virtual assistants

Amadeus uses generative AI to enhance chatbots and virtual assistants, enabling more natural

interactions with customers. These tools can answer frequently asked questions, assist with booking management, and offer instant recommendations, all while improving customer service efficiency.

4. Data analysis and report generation

Amadeus also leverages generative AI to analyze vast amounts of data and generate reports or strategic insights. This enables airlines, travel agencies, and other Amadeus partners to make more informed decisions regarding marketing, revenue management, and operations planning.

5. Developing new products and services

Generative artificial intelligence allows Amadeus to develop new products and services by identifying emerging trends and creating innovative solutions tailored to the needs of the travel market.

In summary, Amadeus uses generative AI to make its services smarter, enhance customer experience, and optimize internal operations within the travel industry.