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« Which smartphone to choose in 2024 ; artificial intelligence has the answer « 

Fatima Zahra MAHRACHA, 01/11/202401/11/2024
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The decision to buy a new smartphone has become increasingly complex. With so many models, brands, technical features, and price ranges, how can you be sure you’re picking the one that best fits your needs? Thankfully, artificial intelligence (AI) has become an invaluable tool in guiding consumers toward the right phone. In this article, we’ll look at how AI helps analyze user preferences, compare models, and make smartphone shopping more personalized and efficient.


1. Understanding User Needs through AI

The first step in choosing a smartphone is understanding what you need. AI algorithms analyze your specific preferences and needs. For example, if photography is a priority, AI will focus on phones with high-quality cameras. If you’re a gamer, it will highlight models with powerful graphics and battery life.

Platforms and apps often use AI-based questionnaires, asking questions like:

  • What’s your budget?
  • How important is photo quality to you?
  • Do you need a lot of storage?

The AI then creates a user profile and suggests phones that match these criteria. Websites like GSMArena and Kimovil offer comparison tools and filters that make recommendations based on individual user needs.


2. Analyzing Technical Specifications and Performance

Understanding technical specs, such as processor type, RAM, storage, and screen quality, can be challenging. AI simplifies this by automatically comparing the performance of various smartphones based on different usage scenarios.

AI tools assess aspects like:

  • Processor power for handling demanding apps, such as games.
  • Battery capacity and energy efficiency.
  • Interface responsiveness and ability to multitask.

Platforms like AnTuTu and Geekbench perform performance tests on smartphones, ranking them based on different performance needs, which makes selecting the right phone easier.


3. Personalized Recommendations

AI also suggests options based on your browsing history and past preferences. For example, if a user has previously shown interest in Samsung phones, AI may recommend similar models within the desired price range.

Recommendation engines on platforms like Amazon or Cdiscount use machine learning algorithms to study user behavior, providing personalized recommendations.


4. Predicting Durability and Long-Term Costs

Some phones are built to last longer than others, and AI can predict how long a phone will perform well. It uses data on material quality, depreciation rates, and repair costs to estimate the phone’s lifespan. Additionally, some apps track price trends and recommend the best time to buy to help users save money.


5. Analyzing User Reviews through Natural Language Processing (NLP)

Many users leave reviews online, sharing their thoughts on a phone’s pros and cons. AI-powered NLP tools analyze thousands of these reviews to identify common trends. This helps highlight the strengths and weaknesses of each model, allowing users to get a quick, comprehensive view of a phone’s performance.

Platforms like Revuze and PowerReviews detect keywords such as “battery life,” “performance,” and “camera quality” in reviews to create summary insights.


6. Examples of Tools and Platforms Using AI to Guide Smartphone Choices

There are several apps and websites that use AI to simplify smartphone selection:

  • GSMArena and PhoneArena: Specialized websites that offer expert and user reviews, as well as performance tests.
  • Kimovil: A comparison site that provides model suggestions based on user preferences and alerts for price drops.
  • PriceSpy and Idealo: Sites that track real-time pricing, recommending the optimal time to purchase.

7. Advantages of AI in Making Smarter Smartphone Choices

The use of AI offers many benefits:

  • Time-saving: AI narrows down options, making the decision process faster.
  • Complexity reduction: It simplifies technical specs into practical, easy-to-understand terms.
  • Budget optimization: AI helps identify phones with the best value for money according to the user’s needs.

Conclusion

Artificial intelligence has become a crucial tool in our lives, even in choosing the right smartphone. By using platforms and apps that incorporate AI, consumers can make well-informed, efficient, and personalized decisions. Whether you’re looking for a phone for gaming, photography, or everyday use, AI can help you choose a model that perfectly fits your lifestyle.

Technologie Technologie et Innovation

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Fatima Zahra MAHRACHA

Développeuse en Intelligence Artificielle | Étudiante en Brevet de Technicien Supérieur en Intelligence Artificielle (BTS DIA) | Centre de Préparation BTS Lycée Qualifiant El Kendi |
Direction Provinciale Hay Hassani |
Académies Régionales d’Éducation et de Formation Casablanca-Settat (AREF) |
Ministère de l'Éducation Nationale, du Préscolaire et des Sports

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